Ten ethical fashion labels with beautiful colors and patterns

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Before I present ten eco-fair fashion labels with clothing in beautiful colors and exciting patterns, I would like to draw your attention to a highly current and very important topic …


The corona crisis and the fashion industry

In addition to the health risks of the SARS-COV-2 virus, the economic effects of the corona crisis are increasingly unsettling. Uncertainty, financial worries, impending recession, (possible) job loss – this naturally affects our buying behavior. The corona crisis is also exacerbating the weaknesses of the fashion industry. In view of the drop in sales and production stops, many fast fashion companies do not pay their suppliers in India, Bangladesh and many other locations. The poorest paid workers in the textile industry suffer the most. They cannot rely on a social safety net if fashion collections that have already been manufactured are not paid for, no new orders are placed and their factories are closed.

#FairFashionSolidarity: Now even more important

This is exactly why the ethical fashion industry with its solutions based on fair partnerships has to survive this crisis. However, because many of the ethical fashion companies, especially if they are small and local, have low margins and little financial reserves, they too have been hit hard by the crisis and need support. With this in mind, several fair fashion brands and retailers in Germany launched the #fairfashionsolidarity initiative  (in German only). 

The idea behind the #fairfashionsolidarity initiative is valid for all countries though – pointing out that it if we as consumers care for fairly produced fashion we now need to support the ethical fashion industry. Of course, you should not overconsume senselessly, but if you have to or want to get something new anyway, then please invest in ethically made clothing. In my extensive Eco-Fair Fashion Guide you will find a list of over 100 labels – for every budget. For this info, just scroll to the right in the tables.

Style Summary:
Jacket by KOKOworld // Collection: Batik Indonesia // Material: Cotton (not organic) // fairly produced in Polen // *lended for the shooting
T-Shirt by Hessnatur // Material: Hemp // fairly produced // purchased by myself
Skirt by LANA // Material: organic cotton // fairly produced // *lended for the shooting
Belt by Nine To Five // Material: Leather, vegetably tanned // fairly produced // purchased by myself 

These ten ethical fashion labels offer beautiful colors and exciting patterns

You will find clothing in the basic shades of white, black, gray, navy and beige at the vast majority of eco-fair fashion labels. The underlying idea is that these parts can be combined well and therefore get many wears. Such garments form a great basis for every wardrobe. For the extra color kick though – with which you can also easily spice up a capsule wardrobe – I present ten ethical fashion labels that regularly have an extensive selection of fashion in a wide variety of colors and patterns in their range.


At Hessnatur you will find a large selection of completely eco-fair clothing for women, men and children, shoes as well as functional clothing, underwear and home accessories. Basics, casual business and leisure fashion are available in classic basic colors as well as in great trend colors that change every season. In the Hessnatur online shop you can easily filter according to your desired colors.


King Louie’s feminine and colorful garments are inspired by vintage designs and are produced under fair conditions. Around 30% of the collection currently consists of sustainable fabrics and the company strives to increase this proportion continuously. In the online shop you can select according to colors, and currently also according to floral and graphic patterns. By the way, there is also a large selection of colored and patterned clothing for children available.

#3: KOKOworld

KOKOworld offers extraordinary, fairly produced fashion for women and children. The KOKOworld garments not only get their special twist due to unusual cuts, but also thanks to the cheerful colors and striking patterns. For this, KOKOworld processes authentic, handcrafted fabrics and materials from Africa, South America and Southeast Asia. Today, approximately 30% of their collections consist of ecological materials.

#4: LANA

At LANA you will find modern statement pieces, casual basics and feminine favorite pieces made from sustainable materials. The eco-fair fashion label makes sure to offer expressive colors as well as soft tones, graphic ornaments and pattern mixes in every collection. The special thing about Lana: To this day, all of their patterns are traditionally developed and drawn in-house.


LANIUS stands for feminine, fairly produced fashion with a mix of timeless, chic and casual pieces, all made from ecological materials. Every season they vow us with bold colors, but also subtle tones and beautiful prints. LANIUS has recently launched a line with naturally colored fabrics, making it their dream come true. The NATURAL DYEING dyes are extracted directly from plants and flowers. Speaking of colors: You can also filter for them in the LANIUS online shop.


The family business Maas Natur offers a large selection of eco-fair fashion for women, men and children as well as shoes, functional clothing, underwear and home accessories. If you are looking for colors and patterns, you are guaranteed to find something here. The Maas Natur online shop offers a filter by color in the individual categories.


ManduTrap stands for slow fashion, which is produced completely fairly in Berlin. Mandutrap uses eco-certified materials and ‘deadstock’ fabrics for their extensive women’s collection and the smaller men’s collection. Bright colors and eye-catching patterns give the timeless cuts a special twist.

#8: ME&MAY

ME&MAY offer style-conscious women fairly produced fashion from sustainable materials for everyday as well as for business occasions. Melissa and Mathilde’s fashion is inspired by classic French chic and is characterized by flowing silhouettes, romantic patterns and harmonious color compositions.


At People Tree, women can find a large selection of basics and feminine fashion, in many different colors and patterns. For the completely eco-fair collections, sustainable materials are produced using traditional handicraft processes such as hand weaving, hand knitting, hand embroidery and hand block printing. People Tree also offers a filter by color in the online shop.


Thought offers a large selection of slow fashion for women and men, which according to the label’s website is completely thought through from design to shipping – and is therefore manufactured with the greatest respect for people, animals and the environment. At Thought you will find many garments with unique patterns. These are developed by designers exclusively for Thought.

greenlooksgreat-afrika-fair-fashion-kokoworld-bunte-jackeDo you like to wear colorful clothes and patterns? I can’t wait for your comments. And of course I also look forward to your tips on other fair fashion labels that have many colors and prints in their range.

All the best for you, Mary

Photo credit: Renata Z-P


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