Eco-Fair Fashion Guide

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Thank you for stopping by our Eco-Fair Fashion Guide. In mid-2016, we switched from conventionally produced fashion to eco-fair fashion and are very happy with it. Because there really is a wide choice for every fashion type and occasion nowadays. And almost every week we discover new eco-fair fashion labels that inspire us with their collections and above all the people behind them.

Eco-Fair Fashion: Our criteria

Here you will find an overview of fair and/or eco fashion labels and online shops, which we particularly like. All the fashion labels listed here produce socially responsible, i. under decent working conditions and with fair pay – many in Europe or even in Germany. Manufacturers marked with “sustainable materials” use them according to our research to at least 70%. These can be: organic cotton, eco-friendly manmade fibers such as Tencel®, recycled PET or wool produced with animal welfare in mind. If you want to make sure that absolutely no animal materials are used (such as buttons or jeans patches), you will also find 100% vegan fashion labels in our list.

Before you start shopping

Even if you want to shop in a more sustainable way, always consider first whether you need a new piece of clothing at all and whether you could also find alternatives by swapping clothes or by shopping in vintage and secondhand shops. If you still consider to buy a new piece after that, then preferably buy something that can be combined well, is of high quality and comes from fair, sustainable production. You will surely like to wear these pieces more and for much longer, which means that the higher prices pay off in the long term compared to cheaper fast fashion.

Ethical fashion is not expensive per se

In our tables you can quickly recognize the cheaper eco-fair fashion labels (= €). Garments made from particularly high-quality materials such as chemical-free alpaca wool or chrome-free tanned leather are of course more expensive. But with such clothing you treat yourself to something special and additionally do the environment a big favor. If the prices are still too high for you, then be sure to check out the Sale Season, because there are always really great bargains to make.

And now have fun shopping (consciously).

How to use the guide: You can show more or less results at once in the tables, sort the individual columns or even search in the tables. When you use your mobile phone you can swipe the tables from left to right. An overview of the price symbols used in the tables can be found at the end of the article.

For Her

Fashion LabelFair ProductionSustainable Materials100% VeganCompany HQPrice Range
Alma & LovisGermany€ – €€
AnukooAustria€ – €€
AnzüglichAustria€ – €€
ArmedangelsGermany€ – €€
BleedGermany€ – €€
Börd ShörtGermany
DeepmelloGermany€ – €€€€
Elsien GringhuisNetherlands€€ – €€€€
FolkdaysGermany€ – €€
Frieda SandGermany€ – €€€
FTC CashmereGermany€ – €€€€
Gary MashAustria
GreenteeGermany€ – €€
Grüne ErdeAustria€ – €€
Hati Hati Germany€ – €€
HessnaturGermany€ – €€
Inti FerreiraNetherlands€ – €€
JAN 'N JUNEGermany€ – €€
J.JackmanGermany€€ – €€€
Jungle FolkSwitzerland€ – €€
JyotiGermany€ – €€
KOKO WorldPoland€ – €€
KomodoUK€ – €€
l'amour est bleuGermany€ – €€€
lana Germany€ – €€
Living CraftsGermany
LuxaaGermany€ – €€
Maas NaturGermany€ – €€
MadnessGermany€ – €€
Me & MayGermany€€
mila.vertSlowenia€ – €€
Miss GreenNetherlands€ – €€
Myrka StudiosGermany€ – €€€
NIXGermany€ – €€€
NomadsUK€ – €€
People TreeUK€ – €€
Re-BelloItaly€ – €€€
SanikaiSwitzerland€€€ – €€€€
SoomeGermany€€ – €€€
SomySoSwitzerland€€ – €€€€
Studio JUXNetherlands€ – €€
WunderwerkGermany€ – €€
Zhai Singapore


Fashion LabelsFair ProductionSustainable Materials100% VeganCompany HQPrice Range
FeuervoglGermany€ – €€
Kings of IndigoNetherlands€ – €€
KuyichiNetherlands€ – €€
Nudie JeansSweden€€


Fashion LabelFair ProductionSustainable Materials100% VeganCompany HQPrice Range
Alina SchürfeldGermany€€ – €€€€
Beyond SkinUK€€
Bourgeois BohemeUK€€
El NaturalistaSpain€ – €€
Grüne ErdeAustria€€
Maas NaturGermany€€
nae Vegan ShoesPortugal€ – €€
Nemanti MilanoItaly€€ – €€€
Nine to FiveGermany€€
Noah Germany€€
Po-ZuUK€ – €€
VejaFrance€ – €€


Fashion LabelFair ProductionSustainable Materials100% VeganCompany HQPrice Range
Alexandra KUK€€
Alexandra Svendsen Germany€€€ – €€€€
DeepmelloGermany€ - €€
Glam CorkPortugal €€
Harold's BagsGermany€ - €€€
HessnaturGermany€ - €€
Verena BelluttiAustria€ - €€

Yoga & Active Wear

Fashion LabelFair ProductionSustainable Materials100% VeganCompany HQPrice Range
Hey Honey Germany
Magadi Germany
Under The Same SunSweden

For Him

Fashion LabelFair ProductionSustainable Materials100% VeganCompany HQPrice Range
AnukooAustria€ – €€
ArmedangelsGermany€ – €€
BleedGermany€ – €€
BrainshirtGermany€ – €€€€
FTC CashmereGermany€ – €€€€
Gary MashAustria
HessnaturGermany€ – €€
JyotiGermany€ – €€
KnowledgeCotton ApparelDenmark€ – €€€
KomodoUK€ – €€
Living CraftsGermany
Maas NaturGermany€ – €€
Re-BelloItaly€ – €€€
Studio JUXNetherlands€ – €€
WunderwerkGermany€ – €€

Eco-fair fashion shopping map

The eco-fair fashion sector is growing and in many cities you can find one or even several stores with responsibly produced fashion. On her wonderful blog, Marisa has compiled a map of fair fashion shops, secondhand and vintage stores in Germany and other countries.

Eco-fair online shops

In case you do not have an eco-fair fashion store nearby, you will definitely find them online. These green online shops have a large selection for every purse with many of the above-mentioned fashion labels. You will also find accessories, bags, shoes, jewelry, yoga wear and much more.


Here you can find an overview of the above used price level (related to the respective collections, outside the Sale-Season):

  • € = <100
  • €€ => 100 € to <250
  • €€€ => 250 € to <500
  • €€€€ => 500 €

last update: 04.01.2019

Photo: Location – Funkhaus Berlin / with friendly shooting permission by Ethical Fashion Show Berlin / Messe Frankfurt