This post is also available in Deutsch
In addition to the Ethical Fashion Show (now: NEONYT) in Berlin and the INNATEX in Wallau, there is now a third Green Fashion event in Germany, which is on top of my Don’t-Miss list: the GREENSTYLE ⎢MUC.
Premiere with a fantastic program
The fair fashion and natural cosmetics festival opened its doors for the first time from 19 to 21 October 2018 at the Haus der Kunst in Munich. And the program for consumers and trade visitors was truly fantastic: with a fashion show (more on that in the video), a styling lounge and with shopping opportunities at the stands of 35 slow fashion labels and natural cosmetics brands. In addition, the visitors had the opportunity to learn more about developments in the sustainable fashion scene in more than ten lectures and to witness live the presentation of the GMUC Fashion Awards.
And who’s behind GREENSTYLE ⎢MUC?
The event was initiated and organized by Miriam Smend, a power lady with a green soul: The journalist has been blogging on my-greenstyle.com since 2016, is Fashion Revolution Ambassador, brought the Green Fashion Tours to Munich, lectures on sustainability issues and contributes regularly with articles in fashion magazines to achieve more awareness for sustainable fashion. To start GREENSTYLE ⎢MUC was therefore only the next logical step for Mirjam. The success of the event has clearly shown how right she was. Green fashion appeals and convinces more and more people. Because: Eco is the new cool.
I am already looking forward to the next edition of the bi-annual GREENSTYLE ⎢MUC. If you want to be there, then mark the 5.-7. April 2019 as next date in your calendar.
Eco-Fair Fashion Labels to watch
In addition to well-known eco-fair fashion labels such as LANIUS, LANA and GOODSOCIETY, I was able to discover fantastic newcomer labels and finally chat with Green Fashion labels from Munich.
I would like to introduce some of these labels to you here.
DAWN won the GMUC Award in the category “Social Innovation”. The Cologne-based jeans label, which produces in its own factory in Saigon, not only pays its employees fair living wages and health insurance. With its one-year social art project, the label also measures the satisfaction of its employees and wants to increase it further. In addition, the founders trio Ines Rust, Gabriel Fellsches and Marian von Rappard increasingly rely on sustainable materials for their jeans production. The first GOTS-certified and PETA-approved capsule collection from organic cotton and recycled plastic has just been launched with the Low Impact series.
DZAINO is a young Berlin upcycling label for bags and accessories. All bags are hand-made, made of textile waste. In addition, founders Julia Hermesmeyer and Hanna Sin Gebauer put great emphasis on producing their bags in a fair, transparent and social way.
FITBUDDHA was founded in 2017 by Senada Sokollu. Ever since, the former TV correspondent pursuing a clear mission: against racism and social responsibility. With her fashion, she puts political statements like “I hate hate” and supports women in need with fair-paying jobs. Especially cool are the coats with inserts made of upcycling material and the hand-made bags made of chunky knit.
With KNITTED LOVE, Orsola Bertini Curri offers hand-knitted unique items made of high quality natural materials such as fair trade merino wool or recycled cashmere. As soon as the orders are received by the Fair Fashion Label, women in Austrian and Italian mountain villages start to knit the cuddly sweaters, cardigans, scarves and caps. Without time pressure, but with much love.
LIVALIKE is a small Slow Fashion Label based in Munich. The interior designer and product designer Claudia Santiago Areal creates contemporary, vegan bags made of washable and extremely durable paper. Thus, the founder not only won the GMUC “Innovation” Award, but is also nominated for the German Design Award 2019.
ME & MAY, based in Munich, was founded in 2011 by Melissa Knorr and Mathilde Feuillet. The clothes of the two designers exude French charm paired with simple elegance. The two founders pay attention to the use of environmentally friendly fabrics made of natural fibers, as well as to fair production in Europe.
TASSEL TALES from Vienna was honored with the GMUC “Newcomer” Award. No wonder, because the three ladies behind the eco fashion label founded in 2017 design beautiful, oriental-inspired fashion and accessories. Handmade tassels from Morocco decorate the individual pieces and are at the same time eponym for the label. Founders Alexandra Eisl, Sophie Eisl and Stephanie Klein use mainly recycled materials and GOTS certified cotton for their fair fashion.
GREENSTYLE ⎢MUC showed: Fair Fashion rocks! Why not check out the websites of those great labels and convince yourself of it. The complete list of all exhibitors and much more information can be found on the GREENSTYLE I MUC website.