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unsolicited advertisement // event with product sponsoring
Mainz, April 28, 2018: 2:00 pm: Lots of guests, a great atmosphere, a full program – our Fashion Revolution Week event can begin …
Jana from the secondhand store ZWEITSTELLE, Julia from the blog GREEN AND WHALES, Mary from the blog GREENLOOKSGREAT (who were all three the hosts of the event) together with Tatiana Herda Muñoz (the coordinator of the Fashion Revolution Week Mainz) and many second-hand fashion lovers had a wonderful afternoon in the spirit of the fashion revolution (more about the highlights below). We would like to sincerely thank all the guests, who showed with their visit and by the lively exchange with us that they do not fancy fast fashion. For them, for our supporters and for all who would like to have been there, here are some impressions of the event.
Video: Advertisement due to product placement // Music via Gemafreie-Musik-Online.de
Those of you who are regularly on Instagram may have seen some familiar faces in the video. Because some of our guests were also bloggers from Mainz and the surrounding area, who put their focus on different forms of sustainable fashion. If you do not already know them, just click: TerraVeggia, Green4Family, MeinFeenstaub and Kathastrophal.
FROM WASTE TO STYLE
The idea behind our event: We style the never-worn clothes of our guests with second-hand fashion from the Zweitstelle store to new favorite pieces. Instead of disposing of them, they get a second chance. The individual styling session with the guests have been incredibly fun. In addition, make-up artist Anna Emma Kay gave the ladies the finishing touch to their look. And who liked got photographed in their new outfits directly. We think: the new styles just look fantastic !!
Never-worn piece: khaki-colored blouse // New style: with black leather mini skirt and rose sunglasses
Never-worn shirt: silver-colored shirt // New style: with pink-yellow midi skirt, pink leather jacket, silver loafers, sunglasses
Never-worn piece: sleeveless white top with small pink dots // New style: with navy blue business pants with white pinstripes, baseball cap
Never-worn piece: blouse with red-white pattern // New style: with black culotte, black pumps and black handbag
Fashion Revolution: Be curious, find out, do something.
The #whomademyclothes question is at the heart of the Fashion Revolution Week campaign. That’s why a photo box for spontaneous #whomademyclothes photos was waiting for our guests at the Zweitstelle store. By sharing photos through social media channels, consumers can demonstrate that they expect transparency about how their garments are made and fair production conditions.
In addition to transparency and fairness, the Fashion Revolution Org. Is increasingly committed to more sustainability in the fashion industry, which was also the reason for this year’s event around second-hand fashion. If you’d like to learn more about approaches to making textiles last longer, check out the Fanzine # 002 “Loved Clothes Last” by the Fashion Revolution Org. Inside you find many articles, infographics, and tips on clothing care, second-hand fashion, textile recycling, and the circular economy.
Great atmosphere and more
What would a celebration be without really good music? While hits of the 80s and 90s made our guests happy inside the store, the singer Esther Ayo and her bandmate Simon Mottl delighted our guests with a fantastic live-session in front of the store.
Thanks to our cooperation partners Bionade, Pukka Herbs, Ursprung Real Food, Veganz and Foodsharing Mainz, we were extremely happy to offer high-quality and absolutely delicious drinks and snacks.
We also thank Future Fashion, Naissance, Bioturm, i + m Natural Cosmetics, Logona, Pukka Herbs and the agency Seventy-seven for providing us with sustainable goodies and informational material.
Special thanks also go to the team from the “Master Plan 100% Climate protection” of the Green and Environmental Office Mainz, who supported us with print materials and the photo box – and of course to our two wonderful photographers Renata and Tine and all the helpers during the event.